All Posts By dcross94

The Biggest Mistake B2B Brands Make on Social Media

There’s a phrase I hear a lot in marketing meetings: “B2B audience.” And every time, I want to gently push back. A business doesn’t scroll Instagram. A business doesn’t watch a TikTok, laugh at it, and send it to a coworker. People do that. B2B doesn’t mean you’re talking to a building, it means you’re […]