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OVERVIEW

Adelante Coaching + Consulting is a workplace coaching and consulting firm led by Alicia Santamaria, helping organizations and individuals grow. I led a website redesign project with the goal of making her online presence feel more modern and professional, while keeping her services clear and easy to navigate.

What I Did

• Led the website redesign, rebuilding her site's structure and visual identity to feel more modern and professional

• Designed branded elements for the site, playful visual details drawn from her logo and slogan that reinforced her brand identity throughout the design

• Edited photos and headers to ensure every visual element felt consistent and polished across the site

• Provided creative direction for photoshoots, working alongside the photographer to make sure new visuals matched her site's updated direction and felt cohesive with the overall rebrand

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  • Year

    2024
  • Services

    Web Design, Graphic Design

"I have been fortunate to have worked with Dorie over the past 10 years. As my business was growing, I initially hired her to help me take my simple, self-managed business website to the next level which she did beautifully. I have been thrilled with the final product and receive nothing but positive feedback about my website. I had a vision and she brought it to life. Dorie has also helped me with various social media and graphics projects. If you are looking for a talented design professional for your website, social media, or graphics project, look no further!"

— Alicia Santamaria, Founder, Adelante Coaching + Consulting