Three brands, one family

OVERVIEW

Bellaire Family Eye Care is a Houston-based eye care practice with three distinct arms: the main practice (eye exams, glasses, and contacts), the Vision Learning Center (specialized therapy for kids with special needs and adults recovering from trauma), and Xtreme Vision (sports vision training for athletes).

I was brought on to manage social media across all three brands, each with a different audience and a different story to tell, while keeping them recognizably part of one family-focused practice.

What I Did

• Managed full social media strategy, content creation, and community management across all three sub-brands.

• Capture behind-the-scenes content, filming trending reels and photographing real patients and clients to show the community and family-centered culture behind the practice.

• Adapted tone and content style across three very different audiences: families and everyday patients for the main practice, a more sensitive, milestone-driven approach for Vision Learning Center's therapy patients, and a high-energy, performance-focused angle for Xtreme Vision's athletes.