Corporate housing, human content

OVERVIEW

Synergy Global Housing was a global B2B corporate housing provider. I was brought on to create content that spoke to the people behind those purchasing decisions, translating a B2B service into content they'd actually want to engage with, without losing the brand's professional credibility.

Partway through my time there, Synergy merged with SilverDoor, and part of my role shifted to gradually blending Synergy's established voice and visual style into SilverDoor's brand, easing the transition for followers rather than jarring them with an abrupt rebrand.

What I Did

• Created conference insight content, giving followers a behind-the-scenes look at industry events Synergy attended.

• Ran conference contests, turning event attendance into an interactive moment for the audience.

• Produced travel guides, leaning into the B2C instinct that a corporate travel decision-maker is often also a genuine travel enthusiast.

• Starred in on-camera video content, putting a real face and voice to the brand.

• Managed the visual and voice transition during the Synergy-to-SilverDoor merger, gradually shifting brand elements to maintain audience trust through the change.